When you started your blog, was your primary goal for it to go unnoticed? For it to pollute your motivation with piles of dust?
Of course not!
You want to be heard. You want to make money. You want to be recognised for your efforts.
Below are 17 actionable techniques you can use today to get your blog noticed and retain your audience.
Maintain the Purpose of Your Blog
If you want for your blog to become popular, you must maintain focus and keep your eyes on the prize. People are confused by blogs that don’t keep content consistently geared toward a group of topics. Maintain focus and your readership will continue to grow.
Use Social Media to Your Advantage
Taking full advantage of social media is crucial to getting your blog noticed. While Facebook and Twitter are highly important to any blog, you should also utilise platforms such as Vine, StumbleUpon, Google+, Tumblr, Reddit, LinkedIn, Instagram, Pinterest, etc.
Include buttons throughout your blog (such as in the header, footer, or sidebar) that link to your social media profiles and implement social sharing for every post that you make. This increases the likelihood that readers will spread the word by sharing your content.
Utilise Search Engine Optimisation
Speak to Your Audience
Only use technical jargon and complex language if you have the type of audience that can appreciate it. The last thing you want to do is frustrate current and potential regulars. If your audience isn’t likely to understand a term and you don’t explain it, they are likely to go elsewhere.
People don’t read blogs to feel frustrated by the language being used.
Interact with Your Readers
People are going to respond to your blog. Whether it is in your comments section, on social media or elsewhere, it’s important to respond. The more engaged you become with your readers, the more engaged your readers will become with your blog.
Establish an opinion! Talk about subjects that are not easy to talk about. Take a stance even if it isn’t universally accepted. People love controversy.
A common misconception is that you have to post daily or weekly in order to gain traction. In reality, even one post every 1-3 months will suffice as long as you remain consistent. Case in point? Backlinko.
Break from the Norm
No one wants to read a rehash of the same things they read everywhere else. If you are truly looking to get your blog noticed, you have to take topics in a different direction than everyone else. Mix it up!
Write in Short Blurbs
The internet isn’t meant to read like a book. Try to limit each paragraph of text to no more than a few sentences. Break things up! In fact, use this article as an example of easy-to-read formatting.
Implement a RSS Feed
An oldie but a goodie, RSS remains a great way to help readers easily follow your blog with minimal effort. Many tools also automatically post to social media platforms based on what is provided by RSS feeds. Make sure you have it dialled in.
Choose the Right Times to Post
The best time to connect with your readers is when they are bored. This will vary depending on your audience, but you should have a general idea. Aim to make your posts during these times.
There are many different components that make up a blog. By testing different variables (such as length of content), you can see what works best and what is just a waste of time. You may have a hunch, but you won’t truly know until you try.
As you may have guessed, blogs with unique, eye-catching visuals get noticed. Whether it be drawings, graphs or photography, incorporate as much as you can. Pexels is a great place to get started.
Offer Free Stuff
People like the word “free.” By simply offering something for free, people will usually be willing to subscribe just to get it. For example, you might consider creating a how-to guide on a topic you know like the back of your hand. Whatever will resonate!
Promote, Promote, Promote
You can’t simply write a blog post and pray that it gets traction. You must spread the word anywhere you have reach. Social media is a great place to start. Check out our Social Media Tutorials for a list of tools and methods for making promotion much more efficient.
Write for Other Websites
Regardless of what you may have read, guest blogging is still very much alive. The only caveat is that you must be cautious of where you contribute. Don’t bother unless the opportunity is on a reputable site. Also, be sure to get a link back to your site (preferably as a contextual link instead of within your author bio).
Focus on Keyword Themes
With the Hummingbird update, gone are the days of writing a new page for every keyword. Instead, focus your efforts on covering a topic in its entirety. Anticipate any gaps in your content, research keywords based around those gaps, then use them in your writing.